Global Issues Essay Example | Topics and Well Written Essays - 1000 words - 1

Global Issues - Essay ExampleIn the Hurricane Katrina, one of the international possibilitys, the role of the carry in providing human security came under sharp criticism. The state failed to provide the required human security, resulting to the severe impact of the Hurricane Katrina.Hurricane Katrina is one of the largest natural disasters that US has encountered in its history. The hurricane unexpended over 1800 people dead and ten thousands were left homeless and lacking basic essentials, making it the deadliest and approximately destructive disasters in the US. Moynihan notes that the response plan for the disaster was integrative and involved both the intergovernmental and international actors.1 However, it is incontestable that the US government was responsible for preparing for such a calamity as well its alleviation as part of its obligations to provide human security within the country. However, in the disaster response plan, the government was incompetent in collecting the bodies of the victims as well as coordinating the international actors. The whole process was punctuated with disagreements in particular on the assignment of the rescue responsibilities. Resultantly, the state was unable to act swiftly to reduce losses and to reconstruct those who lost property in the disaster. From this perspective, it is apparent that the government failed to provide human security.A problem-solving attitude is life-or-death for any government that intends to secure its public to future life risks. The US is one of the countries that have emphasise on the need for disaster planning including recognition of its roles in preventing disasters and reduces loss in case of a happening. Katrina happened 3 years after the formation of the department of Homeland Security and one year after the formation of the Disaster response plan2. The purpose of the disaster response plan unit was to prepare for disaster management and to provide the public with security when such events

Social Networking Marketing Essay Example | Topics and Well Written Essays - 3750 words

Social Networking Marketing - Essay recitationMarketing on mixer networking or social media platforms has its own advantages because of the uniqueness offered by the internet (Keller and Berry, 2003). It is a great deal easier to judge the effectiveness of a trade campaign as advantageously as ensure its equal to a very high population. Hence, selling through the social media and social networks has become very important. However, as this method of marketing is becoming increasingly popular, various scholars and researchers have had concerns around estimable implications. Many marketers withal feel very sceptical about the way in which it is difficult to preserve ethics followed in conventional form of marketing, when it comes to social networking marketing (Li, 2008). In this research, the attempt is to find out what argon the ethical implications of social networking marketing and how it impacts the 4Ps product price, promotion and place of marketing. The study would expl ore how this new age marketing has ethical implications on the traditional methods of marketing. Marketing and its Changing DimensionsMany scholars have tried to understand and shape marketing as well as its changing connotations in the light of technology driven approach. American Marketing Association has defined marketing as a key set of process that is demand for creating, delivering and communicating value to customers as well as maintaining and growing relationships with the aim of growing the organization, its user sottish as well as its stockholders. (American Marketing Association, n.d). Here, the tenets of marketing centre on the concept of value. This exposition provides a good overview because it also talks about customer and organizational growth. With social networking marketing, there are high chances that the meaning of value may undergo a change because of the high scope of strategies akin bulk marketing and privacy violation. According to Kotler, marketing can be defined as a social process through which individuals and groups can get what they want and need by creating as well as exchanging the products and value with the others (Kotler, 1997). The important aspect to note here is how marketing is considered to be a social process. However, in recent times, marketing has a more business related approach, rather than exchanging. In fact, the activities of a marketer are centred on how to improve brand image as well as positiveness with the help of value creation. This definition becomes very narrow in todays sense because marketing is no longer about exchanging products or services, but in fact it has a higher decoct on customers as well as profitableness. However, this high way on brand image and profitability has often resulted in compromises in terms of ethics in social media. According to the definition provided by the Chartered Institute of Marketing, marketing is the management process that is crucial in identifying, anticipati ng as well as satisfying the requirements of the customers in a manner that is profitable for the organization (The Chartered Institute of Marketing, n.d). In this definition, this focus is given on customers and the agenda of marketing revolves around the needs and the satisfaction of the customers. In addition, while this is a good approach to adopt, presently, focus is much higher on the profitability of the company, which can be illustrated by the increasing violation of ethics in social networking marketing. Hence, it is clear that the definition of marketing, its operations and the way in which it is perceived has undergone a considerable amount of change over the years. The

Bob Dylan Essay Example | Topics and Well Written Essays - 2500 words

tag Dylan - Essay ExampleKennedy in 1963.It was the January of 1961 when 19-year-old Bob Dylan set off towards New York City to perform and to avenge his music idol Woody Guthrie. The trip was to change the course of his life. Born Robert Allen Zimmerman (1941), Dylan spent much of his younker listening to the radio, first to the powerful blues and country music stations and, later, early rock and roll. By the time he was seventeen, he started getting more interested in the subtler, Gaelic-inflected American folk music. The traditional ballads of the common folk, which were mostly vocals accompanied by an acoustic guitar.Folk song (was) usually seen as the real expression of a way of life now, past or about to disappear (or in well-nigh cases, to be preserved or somehow revived). (Middleton 1990, p.127). Folksongs fascinated the young Bob Dylan. His early influences included Joe Hill, a Swedish-American labor activist who protested through his political songs, satirical poems a nd speeches. Joe, executed for murder after a polemic trial, became the subject of a folksong, and an inspiration to Dylan.His other hero was folksinger Woody Guthrie, of the This Land is Your Land, fame. Fired up by Guthries passion, Dylan was in total, awestruck emulation of him. John Steinbeck commented on Guthrie, writer, poet and philosopher, there is nothing sweet about Woody, and there is nothing sweet about the songs he sings. But there is something more important for those who will listen. there is the will of the people to endure and fight against oppression. I think we call this the American spirit. (quoted in Klein 1981) erst in New York, Dylan was swept into the maelstrom of Greenwich Villages thriving folk scene. According to Dylan, New York was a dream.... It was a dream of the cosmopolitan riches of the mind. It was a great place for me to learn and to meet others who were on connatural journeys. (Westwood One Radio, 1985). Dylan started singing in the small bask et clubs, where performers were paid the proceeds of a passed around basket., and soon caught the help of critics and the public. Not long after, he signed up for his first album, which consisted generally of familiar folk, blues and creed material, peppered with a few of his own songs. In the meantime, the political scenario all around him was changing. Youth rebellion mainly originated on college campuses, with many emerging directly from the American Civil Rights Movement. People were questioning Americas materialistic attitude, and its ethnic and political norms. They were protesting racial

Lorem Ipsum Paper Coursework Example | Topics and Well Written Essays - 1250 words

Lorem Ipsum Paper - Coursework ExampleNulla ac arcu non augue congue pulvinar. Sed ut libero lacus, vel varius nisl. Phasellus sit amet tempus nunc. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae Mauris eu magna ipsum, quis vehicula ante. Nam blandit blandit arcu ut faucibus. Donecrotizing enterocolitis erat velit, vehicula vel fringilla at, pretium nec dui. Aenean velit mauris, fermentum vitae sagittis eu, elementum eu nisl. Pellentesque inconclusive velit, cursus non sollicitudin ut, euismod eu odio. Fusce ultrices lorem vel nibh volutpat ac pulvinar sem pretium. Aliquam scelerisque aliquet ipsum, vitae luctus turpis rutrum vel. Proin eu lectus velit, vitae aliquam elit. Etiam in massa quam. The name Bluetooth reflects the Scandinavian origins of the technology1. It is named after a 10th ampere-second Danish vi queen mole rat, King Harald Blatand (translating as Bluetooth in English). He united and controlled Denmark and Norway, hence the a ssociation of uniting devices finished Bluetooth. Legend has it that he liked eating blueberries - so much that his teeth became stained with the colour of the fruit, good-looking rise to his name (Stucken, 2010) Sed euismod, ipsum pretium congue fermentum, nibh est blandit lacus, a venenatis magna mi eget nibh. Mauris accumsan, dui vitae aliquet dapibus, enim dui vestibulum velit, vel rhoncus metus urna sed neque. Quisque rhoncus lorem at felis blandit vestibulum interdum erat pellentesque. Donec eget felis nisi, et feugiat turpis. Sed vitae velit sed augue lobortis consequat. Mauris at euismod dolor. Etiam condimentum ullamcorper faucibus. Vivamus viverra, metus sit amet scuttle pharetra, augue diam molestie erat, in euismod turpis lacus non enim. Mauris eget sapien orci. Praesent sit amet nibh dui. Phasellus non dignissim lectus. Fusce faucibus erat et mi varius rhoncus. Equation 1 Population mean 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi scelerisque, t urpis sit amet rutrum porttitor, dui elit pulvinar augue, quis vehicula eros massa non augue. Duis ac tellus at nulla consectetur viverra. Fusce vehicula mauris eget dolor molestie tincidunt. Duis sollicitudin sem vel dui malesuada facilisis. Suspendisse convallis auctor risus, eget mattis ipsum eleifend sit amet. Maecenas dictum dui at metus suscipit scelerisque. Donec sed est eu neque dictum gravida sed vitae tellus. Maecenas vitae nisl eget justo ultrices ornare. Vivamus lectus elit, ultrices in cursus in, malesuada ac tellus. Ut vel fermentum sem. Maecenas ullamcorper odio vitae justo consectetur tristique. The technology, named after a 1000 year old king of Denmark, is one of its kinds (Mitchell, 2012). Curabitur blandit, nunc eu ornare pulvinar, eros urna auctor nisl, nec ornare dui ipsum id tellus. Morbi lobortis congue diam at imperdiet. Phasellus tempus tincidunt justo id feugiat. Proin sit amet nisi lacus, vel facilisis turpis. In molestie sagittis ullamcorper. Donec at du i erat. Donec luctus interdum malesuada. Ut tincidunt sollicitudin massa quis suscipit. Suspendisse quis augue eget mi aliquet ornare at vitae est. Mauris lobortis turpis pharetra metus commodo sed viverra neque facilisis. Curabitur lobortis dolor dui, sed semper nisl. Pellentesque condimentum quam et erat imperdiet ultricies blandit est rutrum. Ut pulvinar augue in velit pellentesque ornare at quis ligula. Curabitur vitae molestie lacus. Nunc interdum orci nec nulla tincidunt consectetur. Vivamus scelerisque accumsan quam, et suscipit mauris rutrum id. Proin malesuada, lacus nec

Globalization Research Paper Example | Topics and Well Written Essays - 2500 words

worldwideization - Research Paper ExampleThe new sphericized economy has become dependently structured on modern and digitized culture (Passaris, 2006). This paper will assess the benefits and detriments of information technology in significant areas of industrial structure, workforce, financial markets, healthcare, education, journalism and media. Moreover, the Digital Divide ca apply by IT access inequalities will be explained. Globalization Its Benefits and Demerits Globalization is the process of producing a net of linkages through a stream of information, technology, populace, and goods and services. In economics, globalization creates worldwide fall by the wayside market and capital flows, employs international transactions, encourages foreign direct investments, and aids in fast-flying and extensive dispersal of technology (Smith & Doyle, 2002). Pro-globalists affirm that globalization speeds up economic development, thus providing worldwide quality-living promotes higher profits and presents large options for low-cost goods and services raises employment and salaries and assists in the upgrading of working status and defends workers rights and aids in environmental security measures and conservation through national funding of ecological development. Moreover, globalization gives assistance and support to second and trio world nations through increased economic expansion alleviates poverty and hunger in the maturation nations safeguards civilian rights and promotes democratic governance. A century ago, todays experience of modern quality life brought slightly by the global digitized economy was beyond imagination. The new globalized world created improved health, longer life span, information processing system literacy, comfort, and higher living standards (Batterson & Weidenbaum, 2001). From an anti-globalists standpoint, globalization brings financial disasters and poverty for the sake of greed and power amplifies global income gap between the rich and poor nations affects the cross-border displacement of US jobs to below minimum salary factories exposed by workers rights and abuses ecology and environment for financial greed, thus worsening environmental conditions. Additionally, a globalized economy subjects create nations to unjust trade and extra financial burdens sustains world commerce in mass oppression and bondage pressures the independence of nations by weakening their national policies on world trade and risks the health, economy, and social status of the developing nations (Batterson & Weidenbaum, 2001). The Globalization of Information Technology Information Technology (IT) is a motivating channel in global integration through efficient information flow and distribution. The early expansions in computer and telecommunications technology in the nineties have caused extensive upgrading in information access and economic prospects that improved competence in every economic zone. IT system of communication assists the development of manufactured goods, designs, and reserves among nations and their population despite duration (Information Technology and Globalization, 2006). Today, IT products are common and used in virtually all transactions of business and interactions of mankind. The fast development of IT and its applications have redefined global experience. Three decades ago, prior to the introduction of personal desktop computers, people used the typewriter which allow simple paper documentations devoid of text manipulation and storage. Two decades ago, there was

Getting from college to career Essay Example | Topics and Well Written Essays - 500 words

Getting from college to career - Essay Exampletting from college to career, there are a military issue of things that an individual can do in hostel to ensure that success in ones career is started from an early time (Lindsey, 97). In this essay, I am going to discuss four of the umpteen steps that are in the book, which I have tried and in my experience go elbow room forward towards ensuring that my future is well secure.An applications programme letter or curriculum vitae contains all the information nigh an individual, from the name, address, personal and academic achievements and also other attachments. It is written to where one is seeking for an employment chances, and is considered vital towards employment. I have written several application letters to different organizations. I got the reply from some, while in others I did not. Upon realizing my mistakes, I redrafted my application letters and applied again, this time with impressive results. Preparing ones application letter is important, and language has to be considered when writing an application letter. Caution has to be taken in assign not to make the language sound demanding or too shallow for the employers liking (Lindsey, 97).An informational interview involves a job seeker inquiring for occupation and also industry advice from an individual or individuals instead of postulation for employment. With that kind of an interview, I have been capable to gather information on detai conduct fields. It has also led me to prospective employers whom I can ask for employment from. I choose this as an important conniption in my career life since it has broadened my search and has opened new opportunities. By making the most turn up of informational interviews, my professional network will be expanded and this will give rise to new opportunities so career growth (Lindsey, 99).This has helped a lot of people, whereby one becomes involved with school alumni association groups in order to disseminat e themselves with others (Lindsey, 107). This in turn creates a networking between the

Final exam( to answer question) Essay Example | Topics and Well Written Essays - 1000 words

Final exam( to retort question) - Essay ExampleFor example, students need to be given time, not as a constraint, but as a gift in a supportive place where they can explore what they want with the helper of the teacher. 2. establish what you take to be the relevance of Platos Allegory of the Cave to our understanding of liberty. In the simile of the cave, Socrates describes a group of prisoners chained to the walls watching shadows of people walking behind them and making them to be whatsoever they want them to be. They are not aware of anything else except what they think is their mankind. One day one of the prisoners is released and he realizes what he thought was reality was just his own mind ideas which they were made to believe in (Plato). This tale is relevant to our understanding of freedom in current society. When we see overly much of something we believe that is the reality when it is really not. We believe in what we see and we are being controlled by the governmen t, media and politicians and we think what they tell us is true beca utilize we dont know the truth. At times, the caves we are in are controlled by our parents (Plato). They subscribe to the king to control where we hang out, what to watch on TV and even what time to go to bed. 3. Discuss the relevance of the Genesis creation story (the first three chapters only) to our understanding of freedom We as humans, too often long to be free of restrictions and limits, free to choose our own way with no consequences. We barely do not like boundaries. The first couples (Adam and eve) were lured by the promise of absolute freedom, as such they would know no boundaries except those of their own making. The promise was empty and false, a product of human selfishness and a baneful desire for independence and autonomy. We learn still more about ourselves. We all want absolute freedom without restrictions For instance, a child is concerned with nothing else than having its immediate needs me t. 4. Explain how the theme of fear functions in J.M. Coetzees allegorical novel Waiting for the Barbarians The imprisonment of the barbarians indicates a sense of colonization and discrimination. This renders them to live a worthless life and always full of fear. The example from the story, of a powerful barbarian, exemplifies a scenario where a attitude of authority cannot deliver from the bondage of slavery. Coetzees allegory of empire represents an empire full of poor use and delegation of power (McCarthy 8). Power is useful when it is used to lead and direct people to do the remedy things in the right way. Power is misused when people get mistreated and they suffer, yet others enjoy power. The scenario of power from barbarian point of view demonstrates how those ruling, although with all the ability to rule itself, can still guide a colonized society, negatively. 5. Explain George Orwells argument about the uses and abuses of language in his essay Politics and the position L anguage. Be sure to note Orwells critique of political language, what he thinks the consequences of poor language are, and his

Modern historial narrative Essay Example | Topics and Well Written Essays - 1250 words

modern-day historial narrative - Essay ExampleThis is because Giovanna was well known to be a beggar and professional poisoner.Often, sight have lead us to take paths that have landed us in trouble, as this was the eccentric for Giovanna, who started and ended her days at the market place either trying to sell some sweet that could do this or that or begging for food and money for herself and her children after she become a widow. notwithstanding her bad luck in life, Giovanna had a keen interest in business. She noted that the only spring people (mostly women) went to her, was for her portions and magic despite her numerous protests of her incompetence in the practice. She learned to embrace her newly pitch skill and even accepted the role in time. News ab discover her spread in Palermo- of short letter in secret among her clients and potential clients- and soon, she was a typical witch. She had all the classical characteristics of a witch, in that she was old- cardinal yea rs old to be precise- a widow and a beggar. People even said that she went out at night with the women from beyond (donna di fura) who were supernatural whose unpredictable decisions and fickle desires, people believed were responsible for their good or evil fortunes.Lavack1 says that more and more women visited Giovanna despite her persistence for incompetence. Moreover, the magic they sought was lethal and had to kill its dupe through occult powers, thus leaving whoever understood or mediated those powers morally and legally without blame. In short, those who went to Giovanna went with the intent to murder. Even when her mixtures and spells did not attain their desired effect, the intent to kill remained. Challenged by the pressure from her customers, Giovanna consecrated herself to perfecting her skill in spells and magic potions. Giovanna soon made a casual discovery that changed her

Same sex marraige should be legalized Research Paper - 1

same finish marraige should be legalized - Research Paper Exampleegalized on the grounds that they atomic number 18 socially acceptable, certain states check started accepting this kind of mating, this kind of marriage expirys in the wellbeing of the society and those who ar against same trip out marriage are conducting an act of discrimination.Deniability of same stir marriage is against religion even though spiritual groups state that such marriages are equal to conducting a sinful act. According to the 1st Amendment, an individuals religious views should be protected by the state. Marriages are divided between religious and civil marriages and if rules and regulations are made against marriage on the basis of religion, then the policy makers are working against the fact that marriages are a worldly act. Marriages of any kind result in several benefits for the involved couples, marriages have an tinct on filing of taxes, property ownership, benefits of insurance and law of agency. Marriages have a positive impact on several decisions, for example if one of the couples involved in a gay consanguinity end up getting sick and is hospitalized, the other couple will only be allowed to meet him/her if same sex marriage is legalized. This is because without the legalization of same sex marriage, the couples ill not be allowed to meet and will result in emotional sufferings for the couples. The law requires that medical decisions regarding an individual can be made by her marriage partner and not by those individuals with whom the patient shares an intimate relationship without marriage. If same sex marriages are not legalized, gay couples may only be recognized as individuals who are sharing an intimate relationship and may not be able to take decisions on each others behalf. Same sex relationship has gained acceptance within the society and it is backed by biological evidence. These relationships have been in existence since the Greek and the Roman peri od, the very term lesbian is not a new term, it was veritable by the Greeks. Greeks had a

Golden Rule, The Mischief Rule and The Literal Rule of Statutory Essay

Golden Rule, The Mischief Rule and The existent Rule of Statutory definition - Essay ExampleAn archetype where Golden Rule was applied was the Sigsworth, Re, Bedford vs Bedford. In this case, a son has bump off his mother who was yet to make a will. Under the Section 46 of the Administration of Estates Act 1925, thither should be inheritor and in this case, the son was the sole issue, therefore, he should have inherited the mothers property. However, the judge ruled under the golden rule and the son did not receive the inheritance. This is because it would have been dislocated to give the inheritance to the son as he murdered his mother and would have been benefited by committing a crime. Mischief Rule Mischief Rule of statutory interpretation gives authority to the judge to contain the naughtiness in the crime and apply it in instances where there occurs an ambiguity in the law. Thus this rule aims to agnize the mischief and also to lay down a solution which would correct the situation if implemented. A usual case that came under the Mischief rule was Smith vs. Hughes. In this case, prostitutes were charged for recruiting clients from a public location while in spite of appearance the confines of a private area, which were the windows that overlooked the street. Under the Street Offences Act of 1959, it is smuggled to attract clients with the intention of offering sex services on streets. The defendants pleaded that they had not attracted clients on the streets but were within their own homes. However, the judge found them guilty since the prostitutes had mischief on their mind and were, in fact, taking clients from the streets. Literal Rule Literal Rule as the name suggests allows the judge to give out a regnant by taking into account the material meaning of the word since they do not affect the popular opinion of the case. The judge, in this case, does not have to consider the meaning or the implications behind words or sentences such as in th e case of the previous laws. This is usually the most preferred rule of statutory interpretation. An example of this is the R Vs Harris case under which the defendant harmed the victim by biting his nose. Since the law considers stabbing, cutting or wounding a person done an instrument as a crime, therefore the defendant was judge since he did not commit the crime in the literal sense. Application In normal circumstances, the literal rule is first applied before considering any other approach. When a different approach is taken, a significant reason should be presented as to why the Golden or the Mischief rule had been applied. later 45 years in litigation, I have seen so much money spent, stress caused and withstand encountered. Reaching settlement at the door of the court is entirely unsatisfactory. Sir Henry Brooke in intermediation Lawyers still need convincing, Law Gazette (18th September 2008). preference Dispute Resolution (ADR) ADR is an acronym for Alternative Dispute Resolution. Under ADR, the dispute is resolved by allowing the conflicting parties to come to an agreement without having to go through the process of filing a case against the defendant. In this system, the dispute is resolved with or without the presence of a third party.

Exam questions Essay Example | Topics and Well Written Essays - 2500 words

Exam hesitations - Essay ExampleFurthermore, the chapter reviews the success of fixed outstanding requirements in terms of maintaining the relations between desired capital and risk taking. It also analyzes ways through which banks reduce potential by taking to riskier assets.Capital requirements are also referred to as capital adequacy or restrictive capital. This is the amount of capital that commercial banks hold due to the requirements of the financial regulator. These requirements are necessary for the financial intentness to ensure that commercial banks do not accumulate excess leverage which leads to insolvency. Commercial banks have some(a) behavioral preference when allocating loans to individuals. However, the capital constraints can make the banks to review the behavioral preference. This means that the financial regulator could utilize the strong constraints in capital adequacy to review the fluctuations of the Micro frugality and direct the economy to the require d direction through the financial intermediaries like banks (Altunbas)1.Based on the approval of the Basel II model, this sermon defines the research question in the following way Are rigid pressures exerted by minimum capital requirements efficient in minimizing the risk-taking behavior of banks? The framework of the Basel II structure in the subprime crisis forms the basis within which professionals question the proposals. This area covers the inadequacy of the level of capital requirements.The focus on examining the efficiency of regulatory capital requirements during the carrying out of the proposals in Basel I model report executed from 2002 is part of the entire discourse. However, the discourse does not educate at testing the Basel I framework. Instead, it assess the efficiency of the regulatory pressure in relation to the stratum of capital cushion in cutting down on the risk-taking behavior of financial institutions in the

Industry Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Industry Analysis - look into Paper ExampleThis paper lead analyze the competitiveness of apple Inc in the industry. Application parcel industry analysis Introduction Apple Inc was established in Cupertino, California back in April 1976. Apple manufactures the Mac OS X operating system, the iWork suite of productivity software and iTunes media browser. Some innovative products allow in the Final cut Studio that includes professional audio and film industry software. The company has earned a good reputation due to its philosophy of innovation, aesthetic product design and distinctive market placeing efforts. In the year 2009, the global sales turnover was $ 42.91 billion (Hoovers 2012). Mac OS X, based on NeXTs OPENSTEP and BSD Unix was launched in 2001 after several years of research and development. Mac OS X combines reliability, security of Unix and ease of the exploiter interface. In the same year, iPod digital audio player was introduced while the iTunes store that offers online music was introduced in 2003. to a greater extent than 5 billion music downloads had been sold by the year 2008 (Henry, 2008). Microsoft Corporation has its headquarters in capital of the United States that develops licenses and manufacturers different computing products. Some of the product divisions include servers and tools, entertainment, windows and windows live division, and Microsoft business division. Microsoft has not only cerebrate on its software division but also consumer electronics, digital distribution, video games, hardware and online advertising (Hoovers 2012). The military commission of the company is to help businesses around the globe to realize their full potential (Ungson & Wong, 2007). Apple Inc has various strengths that fill the company competitive in the application software industry. Apple has a considerable market tract due to its reputation of innovation. Apple has a competitive pricing strategy and maintains the operating costs put down than Microsoft. Apple has consistently differentiated its products and like the communications and media products. Apple has achieved customer loyalty due to in postgraduate spirits quality software than Microsoft software (Hoovers 2012). Unlike Microsoft, Apple Inc has a strong online presence which has enabled the company to make market leadership in the online sales (Ungson & Wong, 2007). STEEP Analysis Steep analysis refers to the social, technological economic, environmental and political factors that determine the competitive capabilities of the businesses in a particular industry. These external factors influence the competitive strategies that firms in the industry must implement (Hill & Jones, 2009). Social environment The social environment is conducive for Apple Inc business. The arena population growth rate is currently high where the youth comprise majority of the population. The level of literacy is high since most of the countries have compulsory education laws thus t he demand for application software will bear on high. Generally, the US citizens have positive attitudes towards work and use of software products to facilitate the efficiency of work. US citizens need quality and innovative products thus the demand for Apples application software and other media products will remain high (Ungson & Wong, 2007). Technological environment The recent advances in computing and use of the internet to market application software will enhance the market share for Apple (Hoovers 2012). Apple utilizes modern technology in the design and manufacture of its products like the iPhone. Unlike Microsoft

Head on vs Tylenol Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Head on vs acetaminophen - Annotated Bibliography ExampleHead on is a harvesting that relieves headaches by simple application on the forehead. The success of this product can be attributed to the vigorous and insistent advertisement about it that has increased its awareness to people. Tylenol, the competitor brand is effective for temporary relief of aches, pains, headaches, penurious congestions. Its popularity has mainly been backed by the reputation of the Johnson and Johnson companies and the marketing it has been given. Head on is manufactured by Miralus healthcare Company. The ownership and manufacture of this product was transferred to Sirvision, inc. located in North America. Tylenol is one of the products made by the Tylenol Company and ownership is by Mc Neil consumer healthcare which is Johnson and Johnson subsidiary.Headon is made up of three ingredients from a flower, vine and a carcinogen. These ingredients are iris versicolor, potassium dichromate and white bryony . The active ingredient in Tylenol is paracetamol. The ingredients used in making these products have once or more been discredited by users and new(prenominal) groups for some reasons that reveal their failure or ineffectiveness.So far I have identified the macrocosm to gather the information from. The age of the people and their geographical location has been identified too. The methods of information gathering to use, and the timeline that pull up stakes be enough to run the project have also been ascertained.The information required for analysis of these products go out be conducted after a survey by interviewing people to give their opinions on them and their preference. The interviews will cover the effectiveness of these products, their failure and the most preferred in terms of effectiveness, accessibility and price. Questionnaires will also be used to collect information on the rival products. These data collecting instruments will be equally distributed in the target ed demographic area to minimize chances of getting biased information. Manufacturers

Management Essay Example | Topics and Well Written Essays - 500 words - 7

Management - Essay Example. In order to shape employee behavior, a manager should encourage self-regulation of behavior and motivate them. This draw close is based on motivation which foster an intrinsic desire on the part of employees to follow organizational rules, and inspire outweighs the influence of command-and-control mechanisms (Blader and Tyler 2006). Employee responsibilities are inseparable from organizational policies and practices. The manager put up shape employees behavior using traditional insensitive and sanctions. Thus, critics argue that self-regulation approach is more effective than the obsolete one. The manager can influence employees through informal superior-subordinate interaction to communicate employees rights and responsibilities. Suggested also is the need for interaction may be endangered by the growth of communication technology. Behavior modeling is needed for communication shared values. Employees absorb, analyze, and then digest the behavior of managers toward them (Drory and Zaidman 2007). It should be noted that an organizations policies and practices may encourage or monish responsible behavior among employees by the moral messages they convey. As a result, one would expect the way workers approach their responsibilities to be compatible with the organizations moral (and behavioral) environment. 2. Attitudes are learned throughout life and are embodied at heart socialization process.

Case review Essay Example | Topics and Well Written Essays - 2500 words

Case look back - Essay Examplets willingness to massively punish large corporations financially, the latter ironically suggests what claims could arise if such a practice were to be over-applied. It is clear by both cases that a balance must be in love which finds a middle-ground between the two extremes.In 1992, Stella Liebeck bought a cup of cocoa from her local drive-through McDonalds restaurant in New Mexico. Having stopped to sugar the coffee, she spilled the contents over her lap upon trying to remove the lid. Her stop number legs, groin and buttocks suffered third-degree burns and she spent over a week in hospital to brook skin grafts and a further two years of treatment. As a result, she lost a goodish deal of weight, and incurred medical costs.A battle then ensued between McDonalds and Steinbeck, over a resolving for Steinbecks medical costs McDonalds initially would not cover even the medical costs, and offered a modest $800. Steinbeck then brought a claim of gross negligence, stating that the coffee manufactured by McDonalds was wrong and unreasonably dangerous. McDonalds refused all offers to settle for various sums of money before the trial took place.The main wall plug surrounding Liebecks case was the temperature at which McDonalds served its coffee. It was argued that the high temperature would cause third-degree burns in truly little time, and that a slight reduction would provide valuable time vacateing the spillage to be remove from the skin and reduce the extent of burns. McDonalds argued that serving coffee at such a temperature would allow it to be drinkable for a long period of time, and that those buying it at the drive-through would want to drink the coffee over (or after) a prolonged period of time. It came to light that 700 other reports and claims existed of other customers being burned by McDonalds coffee (McDonalds v Greenlee), although McDonalds argued that this was not a sufficient number to degrade the

How Europeans Affected the Indians Essay Example for Free

How Europeans modify the Indians EssayThe arrival of the Europeans affected the Indians in several different ways. The Indians were exposed to new experiences such as diseases, faith, racism, land ownership, and dole out to name a few. The Indians way of life changed forever with the arrival of the European colonists. Diseases were introduced to them as early as 1550 by European fisherman who stayed on the New England shores during the winter. The fisherman brought devastating illnesses which the Indians had little resistance to such as diphtheria, cholera, typhus, measles, and small pox. The coastal Indians were the first infected by these aliments and in turn, they spread out them to the inland Indians. These diseases were ruinous and cost many Indians their exits.The Indians had their own customs and religions. They were introduced to the colonists religion, Protestant Christianity. They did non immediately take to the Puritan religion as the Indians took to Catholicis m brought in by the Spaniards. They found it severe to embrace a religion that taught that all but a few of them were damned to hellfire. Also, the Puritan or Anglican religion was complicated with face ways of eating, dressing, working, and looking at the world. The Indians that did embrace the Protestant religion were forced to adhere to the Protestant ways and abandoned their own. The Indian men were to farm and the women to weave, they lived in English houses and not wigwams, they were to barber their hair as the Puritans, and they were to stop using bear grease towarfared off mosquitoes. racial discrimination was introduced to the Indians by the English colonists. Before the colonists arrival, they knew nothing of prejudice. Captives were adopted into the tribe, ashen prisoners as surface as Indians born into another tribe. They were fully accepted as their brothers and sisters. Tribes would even raid other tribes and white settlements in order to increase their numbers. Ext ramarital miscegenation produced half-breeds which were consigned to the Indians. This was done in part because they were illegitimate, but largely because of the consciousness of race that steadily grew in intensity in the colonial societies. The English referred to the Indians as savages because they were racially inferior. They abhorred their culture, morals, manners, and religion. They thought of all Indians as enemies. The Indianswere exposed to this narrow mindedness and bigotry which had been made by the colonist and so they learned of racism.The colonists assumed possession of lands that were vacated, like the site of Plymouth, on the justification of ancient legal article of faith that unoccupied land is anybodys picking. The colonists did acknowledge the legal and moral rights of the tribes to own land they occupied and purchased what they could of it. The riddle was that when the Indians sold land to the colonists, their understanding was that they were accordingly wi lling to share their hunting grounds with them, just as they would with other tribes. They did not understand the concept of ownership. This was not a practice in which they had ever been exposed. This misinterpretation surrounded by the Indians and colonists caused wars between them which were inevitably won by the colonists.The Indians way of life was not suitable to live where the English lived due to the colonists agricultural ways. The Indians farmed by borrowing fields from the forest. They cultivated the discolouration for a few years and then moved elsewhere. The fields then reverted to hunting grounds. But the colonists did not allow this to happen. They destroyed the forests for hundreds of acres. They farmed these fields until the nation was depleted. Then they would turn the fields into pastures for their livestock. The livestock would renew the soil after several years. But during this time, the colonists would clear more hundreds of acres for their farming. This ca used the flight of wildlife and game, which was vital to the Indians way of life.The Indians were yearning to trade with the colonists. They would trade pelts for such things as beef, baubles, vessels, tools, iron tomahawks, woven wool blankets, liquor, and muskets. In order to trade with the Europeans, the Indians hunted and trapped for the hides of deer and the furs of other animals which the colonists wanted. Competition for furs between the tribes introduced a vicious kind of war between the Indians. The fur trade also resulted in the destruction of the ecological system of the area. Before fur trading with the Europeans, the tribes killed that moose, deer, beaver, and the other animals which were necessary and they had an immediate need.But with the need for more hides and furs, the Indians hunted until they had eliminate all the animals in their hunting grounds. The Indians then went into other tribes territories to hunt which in turn caused warfare between them. Another p roblem with trading with the colonists arose out of the Indians want of the liquor which the colonists provided. They took to the intoxicating effects of the liquor which in turn caused new problems within the tribes and with the people of the tribes.The colonists actions also caused another first for the Indians. The suspension of three Wampanoags at Plymouth for murdering Sassamon, a praying Indian caused the first pan-Indian attempt to preserve traditional culture. Metacomet, called fag Phillip by the New Englanders, was the one to convince the other tribes to work together as he power saw that the colonists with their ever increasing numbers were destroying the Indians way of life. slavery was the involuntary capture of human beings who were sold and then owned by their secures. They were forced to work for their entire lives. Slaves had no personal rights and no hope of freedom. Slavery was first notable in the southern colonies.At first, colonists saw the indentured serva nts as better investments than outlay money on the slaves. Later, they realized that the slaves seem to have a built up immunity to definite diseases such as malaria, which often killed the indentured servants in their care. The colonists came to see the slaves as an investment, worth the money for the way out of a lifelong worker who could do manual labor, did not have to be replaced after a specific number of years of service, and also could assist in bearing children born into slavery which only would increase the masters workforce. Eventually, all of the colonies became involved in owning slaves. bind servitude was an adaptation of the well naturalised English means of training boys to be artisans and caring for orphans. Fathers would sign an indenture with a master of a craft. This derail the boy to the master for a period of years, usually seven years. In return for his labor, the master hold to shelter, clothe, and feed his apprentice and teach him the craft. This insti tution of indentured servitude was also used to provide for orphans. Indentured servants were well suited for farmers who neededlaborers. People were recruited in England to sign indentures to work in the colonies as servants for an agreed number of years.In return for signing the indentures, the servants passage across the Atlantic was paid. several(prenominal) servants were forced by English courts which sentenced convicts to transportation to the colonies. There they served out their sentences as bound servants. Unlike slaves, the indentured servants had personal rights. The term of the servitude was written down which varied from three to seven years. At the end of the agreed time, they were freed. They were given clothing, tools, a little money, and sometimes land.

Addressing Employee Motivation Essay Example for Free

Addressing Employee Motivation EssayExecutive Summary turkey cock was seen to carry a loss of motivation at fetch which was investigated. An analysis showed the main cause to be a lack of communication from his manager, a need for role definition, and a lack of publicity for the success of his sick initiative. Recommendation is for toms manager to be informed so they are hopefully sufficient to address these issues and retain and develop Toms skills.A problematic work situation relating to a HRM concept in Book 21.1 A description of the work problemTom has a well paid railway line as a picture manager.He created an idea and initiated a determine to design and implement a website. After setting up the design and defining the stakeholders, without discussion, some other person was brought in to chair the project meetings and keep track of actions for the software team. He felt a lack of clarity in his role and without clear guidance and credit did not feel motivated to uph old the project as hard as before. Weekly work hours fell back to a common 40 hours from 50 or 60, and his other ideas were not pushed to management with the same enthusiasm. Motivation was clearly falling. This standard relates to motivation and Session 1 of Book 2 can be utilize to analyse what motivates Tom to go to work.See moreFirst Poem for You Essay1.2 Analysis of my experience victimization my elect conceptsTo understand Toms motivation levels I have analysed his situation using Mas brokens Hierarchy of call for (1954) from session 1 (The Open University, B120 Book 2). According to Maslow, a satisfy need is not a motivator. Matching which needs are met on the pyramid of five categories will give an indication of which unmet need should be a motivator.Figure 1 Maslows Hierarchy of needs pyramid, and summary of Toms status indoors it. Figure 1 Maslows Hierarchy of needs pyramid, and summary of Toms status within it.According to Maslows theory, Tom has reached the 3rd level, but the lack of communication and feedback has stopped him achieving Esteem. Maslow states that non meeting these needs has a negative effect on our mental health and this could explain the low motivation that Toms behaviour indicates. Tom was also under the impression that his idea and the diligent success of the project would be publicised by his manager and would open up opportunities to be have-to doe with in other superior projects within the business. This did not materialise, and the senior management was not made alert of any plans to utilise Toms skills.In fact Toms manager was found in another country and was often not reachable for consultation either by mobilize or email. This expectation and its failure to materialise also causes low motivation, as explained in the concept of a psychological produce from The Open University (2012). By applying this concept, we can understand that Tom had reason to believe that a successful project would lead to acknowledg ement and higher esteem within the company, and even though this was not part of a formal employment contract. When this did not occur Tom felt his psychological contract had been violated, and that his hard work was inconsequential, leading to his low motivation to keep working hard.1.3 Proposed solutions to the problemThe analysis supra has identified possible causes of Toms low motivation.With this understanding of these reasons, each can be address with the right actions. .* Problem Low motivation,* caused by Perceived low likelihood of achieving Esteem (on Maslows hierarchy)* caused by lack of communication about tasks.* Classified as Broken psychological contractIf we can particularise the cause for the broken contract, we may be able to restore Toms motivation to work hard.Also relevant is the Job Characteristic Model from Hackman and Oldham cited by The Open University (2012) which lists five core line of reasoning characteristics that contribute to satisfying work. If Toms work is missing any of the core characteristics his attitude to his job could be affected. Figure 2 . Hackman Oldham JCMThe lack of regular communication between Tom and his manager suggests that there is insufficient Feedback from the Job. B120, Book 2, Study session 4, highlights the importance of Constructive feedback, which involves praising strengths and achievements. Arranging another person to chair project meetings could also mean that Task Identity was not clear.To solve these items, Toms manager should take the following actions * clarify Toms role and tasks within the project* Provide regular opportunities for feedback and communication, including praise of achievements when applicable. * Publicise Toms contributions to raise his profile in the senior management team and allow development of his career.Relevant Web siteshttp//business matterstudies.co.uk/tesco/motivational-theory-in-practice-at-tesco/maslow-and-herzberg.html (accessed 28-Nov-2012)This shows how a successful company has used Maslows hierarchy and Herzbergs two factor theory to try to keep employee motivation high. Herzberg could be summarised as If you want people to do a good job for you, then you must give them a good job to do. The Times is a reputable publisher which lends credence to this site, but this is a case study utilising the theories in this report, and not and original source.http//gmx.xmu.edu.cn/ews/business/management/chapter16.htmwhat (accessed 28-Nov-2012) This site was chosen because it contains some kindle definitions of motivation factors, and summarises a collection of different theories on analysing motivation in employees. The information is not support but some theories corroborate with other sources.ReferencesThe Open University (2012) B120 An ledger entry to business studies, Book 2 An introduction to human resource management in business, Milton Keynes.Web source 1 http//businesscasestudies.co.uk/tesco/motivational-theory-in-practice-at-tesco/m aslow-and-herzberg.html dated strange (accessed 28-Nov-2012)Web source 2 http//gmx.xmu.edu.cn/ews/business/management/chapter16.htmwhat dated unknown (accessed 28-Nov-2012)

What internal and external sources are Essay Example for Free

What indispensable and external sources are EssayIntroductionIn this piece of coursework I will be describing what interior(a) and external sources are. I will then state which finance source Asda are most promising to usance and why.Internal sourcesInternal sources of finance can be either from a feares throwers own salvage or from the profit the vocation line muddles.Owners fundThe owner of a disdain might substantiate to utilisation there own nest egg to start there own concern, especially if they are a tonic sole trader. This is a person who owns and runs the business at the same time. The reason why their owners might pick up to start of by using their savings is partially because banks are not willing to halt some(prenominal) risks and invest someone quickly.Retained profitRetained profit is when the money that is saved goes back to the business in order for it to grow and get even bigger. When a business makes a profit, the owners have a choice either take out it the profit from the business by way of dividend, or reinvest it by leaving profits in the business.Selling assetsSelling assets is any item that is owned by an individual(a) or business, especially that which could be converted to cash. Examples are cash, securities, accounts receivable, inventory, office equipment, real estate, a car, and other space. impertinent sourcesExternal sources of finance can be funded to help the business. They get help from a number of opposite external sources.Government grantsA grant is money that the government give to an entrepreneur that does not have to be paid back. The amount the government gives to the entrepreneur depends on where it is coming from. Grants help businesses when they most collect the money.Hiring/Leasing assetsBusinesses often lease property machinery and vehicles (assets) for a short period of time. When businesses lease there property they make penny-pinching money for it. The mickle that buy these for leasing /hiring hold for them and use them but do not own them.Hire purchaseHire purchase means that resources can be used by the business while they are being paid for by a finance company. However, when the last payment is do the goods are not owned by the business anymore.Issuing sharesIssuing shares is a very good way for companies/businesses to raise finance. Small business will issue shares when they are transferring from sole trader or partnership to become limited, LTD. Limited companies are then able to sell shares. However, sometimes PLCs businesses will be able to have a new share issue and if they choose to invest a realise they can.Venture capitalThese are people who invest in new things and usually return for a share of the owner ship. Venture capitalists provide money when banks have refused.Bank loansAll banks offer loans. A loan is the same as a grant but with a loan you would have to pay the money back to the bank. So it is like borrowing, the bank will give your busine ss a legitimate amount of money and you will have to pay the bank back. If this does not happen then your business can lose a lot of money and go down.Sources which Asda are most likely to useOwners funds are used in Asda. The manager would come to a point where he or she would have to use their own money for the business. The manager would be able to use there savings if the bank are not willing to take any risks. This way Asda can buy the things they wish with the managers money such as equipment or technology.Retained profit is when the money that is saved goes back to the business in order for it to grow and get even bigger. When Asda make profit the manager would either take out the profit from the business and spend it within themselves or use the profit to buy things for the business for example equipment.Bank loans give Asda loans so that Asda can use the money on equipment, transport, pay there staff, training etc. Loans must be paid back to the bank, so once Asda have in terpreted a loan from the bank they would give you a certain time to pay it back.Asda often lock/lease property, machinery and vehicles (assets) for a short period of time with a fee cost.When Asda are hiring or leasing property they make good money for it. The people that buy these for leasing/hiring pay for them and use them but do not own them. This money goes towards Asda and would help them gain more profit the more they hire their property. Asda hire people to deliver their stuff to customers when they order online. They also hire staff in order to serve the customers and remark the place running smoothly.Conclusion Overall, in this piece of coursework I have described all of the sources that complicate internal and external. I have also spoken about the sources Asda would use.

Two Early Childhood Education Services in Your Community Essay Example for Free

Two Early Childhood Education Services in Your Community EssayIdentify TWO early childhood education services in your familiarity. curtly explain their history and then comp be and contrast their philosophies, educational goals and the strategies employed to achieve these goals. Kangaroo Kids education bound (KKEL) and Indian Montessori Foundation(IMF) are two organisations providing early childcare services in Mumbai, Maharashtra. W hile KKEL represents a much contemporary approach based on student-centric experiential skill processes, dynamic curriculum and stress-free environment that understand the best practices and international standards of education (KangarooKids Education Ltd. KKEL, n. d. ), the IMF, a long existing organization was setup with the great deal of enabling children to reach their full potential through the principles of Montessori Education leading towards a more pure and peaceful world. (Indian Montessori Foundation. (IMF). n. d. ) The KKEL Visio n as stated above, is to wholeheartedly serve children and make every learning arcminute a joyful, effective and meaningful one. Kangaroo Kids Education Ltd (KKEL) has brought about an alternate system of education which is a stark(a) contrast to the widely prevalent learn by rote methods of learning.The emphasis is on active learning and on providing a system that leads to the acquisition of both knowledge and skills. Today, KKEL supports 80 schools in India that are in operation(p) in 17 cities and has an international presence in Dubai and Maldives and is keep mum growing rapidly. (KangarooKids Education Ltd. KKEL, n. d. ) In contrast, the interchange principle in the Montessori shape up is that of using education as an aid to life. This approach comes from the fact that the principles of the Montessori Approach go hand in hand with the childs own natural development stages.Montessori classrooms are referred to as prepared environments which provide children an atmosphere where they can choose the work they wish to pursue and cede them the freedom to develop at their own pace. In this work, the children are guided by a teach adult. The IMF aims to achieve the above goals by nurturing Montessori principles in schools, supporting AMI Montessori training, bringing together AMI Alumni, Promoting research and development of only aspects of Montessori Education and expanding the awareness of Montessori Principles in society.(Indian Montessori Foundation. IMF. n. d. ) The approaches of these organisations are perhaps most significantly different in damage of the philisophical underpinnings. W hile KKEL seems to derive from the experiential aspects largely contributing to the specific knowledge and skills the IMF instead relies on providing an thought of universal principles of peace and harmony. Additionally their strategies seem starkly different, while IMF is focussed on engaging the community as a mode of sustaining, KKEl appears to be a promotion dr iven organisation.Finally and most crucially while their systems might seem quite different it would be fair to say that KKEL is perhaps an phylogenesis of the IMF model, which while based on modern demands of cutting edge education solutions seems customised and contemporary but still aims to develop a child skills in manner broadly the same but specifically different. 1 BEd110C5 Introduction to Early Childhood Education International 20110503 Namrata Sharma 2.

Boeing’s e-enabled advantage Essay Example for Free

Boeings e-enabled advantage EssayThe Boeing Company is a study aerospace and defense corporation, originally founded by William E. Boeing in 1916 in Seattle, Washington. In 2004, it became one of the United States largest manufacturers with nearly 160, 000 employees and a net income of $1. 87 billion. It was the worlds largest aerospace company and for decades, had dominated the worlds technical aviation merchandise. THEIR STRATEGY Their important strategy was to streamline their core processes and to diversify.In streamlining their core processes, Boeing pick out simpler procedures for configuring aircraft to specifications, scheduling, ordering parts and managing inventory. They also diversified and entered into other markets, congruous more agile geographically and becoming less dependent on the highly cycled commercial jetliner market. They also integrated defense systems, Capital fraternity and the commercial airlines. HOW I. T. FACTORED INTO THATIn launching the af orementioned integration and innovative technologies, Boeing needed high end nurture Technology expertise. That helped them launch a couple of websites including MyBoeingFleet. com. They also launched the Boeing Connexion and the Airplane Health Management (AHM). They went gain and took great strides to understand both the airlines and the airline customers and integrate their business processes with Information Technology.This helped them provide broader services and is the main source of the e-enabled technology mentioned in the case study. This helped them plan and prioritize current and future processes effectively. THE MARKET Their market initially was the United States military which drove their technology but later grew to include commercial airliners. Their commercial airline market rapidly grew to 60% of the market world over and they appeared to have reached the pinnacle of the somatic might.As this happened, the only direction Boeing seemed to be headed was downward du e to the emergence of big competitors. THEIR COMPETITION In the commercial airliner, Airbus seemed to be their biggest competition but because of all the technologies they integrated into their business, it was competing in segmented markets against industry giants alike(p) Oracle, IBM and Accenture as well as Garmin International and Aero Exchange International but their visionary leadership and their willingness to localize in technology sees them come out on top.THEIR WEAKNESS One of the main weaknesses of Boeing was their inablitiy to meet voice communication schedules for airlines. Some airplanes they manufactured were also said to be inefficient but that did not stop them from producing more of those aircrafts which led to the belief that they are out of touch with their customers. Also, their frequent change of leadership could be considered a weakness as that makes them frequently go back to the drawing board to re-strategize.

The Effects of Water Shortages in the Last Decade Essay Example for Free

The Effects of Water Shortages in the Last ex EssayThe effects of wet shortages in the last decade. New urine purification technologies This oral exhibit entrust be divided into few parts. The first one entrust deal with how the water supplies purchasable to the people, have gradually decreased in the last decade statistical data will be presented, together with some pictures and graphs. Also, it will make a projection of what could be the impact of the water shortages in the near future and will examine how devastating the need for imbibition water could give way if received measures for retaining it are taken very soon. The next part will be about some of the innovations in the water purifications technologies. The last part will be a discussion, where your questions you will be welcomed and I will also ask a couple of questions. It is quite popular to refer to our planet Earth as the Blue Planet and probably all of us are aware why this nickname is given. Thats becau se of earths surface is 70% covered by water. Unfortunately, only around 2% of this is drinking water and the question are we using this small quantity responsively is getting more and more discussed recently.The shortest dish out to this question is No humanity needs too much fresh water and shortages have become highly noticeable. Its needless to say that water is crucial for all life on earth. It plays an necessary role for our health, economy, provender production, and environment. Also, drinking fresh water is a compulsory element of the development of the semipublic health, since 21 of the 37 primary diseases are related to water and sanitation. With the growing world nation (over 7 billion so far), water consumption rate doubles every 20 years, a measure that is double the rate of population growth.If population and consumption trends persist, it is estimated that the demand for water will surpass its availability by 56%, and 1. 8 billion people will be living in regio ns of water scarcity by 2025. This situation is exacerbated by the fact that developing countries, already experiencing water-stress, often have the highest population growth ratesbringing more people into a region that already cannot support them. here(predicate) its important to explain the terms water-stressed countries and water-scarce regions, given the fact that in the near future they will become part of the geographical description of further more parts of the world.Water-stressed countries are regions with fewer than 1,700 m3 of water per capita per year. People living in water-stressed regions must make painful decisions about using water for person-to-person consumption, agriculture, or industry. Regions with fewer than 1,000 m3 per person per year are defined as water-scarce. Water-scarcity hinders economic development, strains the environment, and drastically limits food availability. The 2009 World Water Development report revealed that nearly half of the global popu lation will be living in regions of high water stress by 2030.

Nestle Essay Example for Free

hold close EssayNestle, one of the largest packaged food company has been unanimously say a leader in its field. Founded and located in Vevey, Switzerland, it was established in 1905 and from then on it started its journey of delivering fictional character food products to consumers worldwide (About Nestle, 2008). Any firm, regardless of its size, national or multinational relies heavily on its buying department and put out management to add value to the firms operations. f a firm compromises on its purchase standards it will suffer losses in its manufacturing process and ultimately in sales. For any manufacturing firm, purchasing and communicate management be the first step which atomic number 18 directly linked to all effect stages of the manufacturing process , at that placeby it is extremely important to start of the entire process with an efficient and effective purchasing modus operandi so that it is reflected in the final product (Stilson Bachman, Sep. 2009).Th e globalization of Nestle as well as the accelerating argument in the food sector emphasizes on the ask for regular assessments of their purchasing strategies and supply management system. The purchasing system at Nestle functions as part of the supply chain management kinda than an free function and aims to achieve cost minimization and profit optimization (Swerdlick, spend 2008).At Nestle there are a few basic purchasing objectives Efficient and timely language of goods, materials and services. Continuous assessment of the per public figureance and reliability of providers. Adding value to the company functions and contributing to the growth and profitability of the company. Availing benefits offered by suppliers and encouraging competition among suppliers which tends to create a healthy working environment (Swerdlick, summer 2008).At Nestle there are two basic purchasing roles which take into consideration the strategic and operational activities taking place in spite of appearance the company Strategic buyers along with the expert opinions of another(prenominal) professionals are responsible for performing market analysis, test suppliers and selecting the most appropriate ones, negotiations and contract management. Amongst the many responsibilities the most important ones that strategic buyers are faced with is the safeguarding of fibre standards, adding to product development and channelling supplier technology to add value to the company products. Operational buyers, on the other hand are responsible for the operational part of the purchasing process i.e. sending purchase orders, receiving delivery for them etc. these functions can be performed by any department in the organization which requires any goods or services (Czerwonka, Summer 2008).Planning and strategy determination are extremely crucial factors heterogeneous in the purchasing process, since they are the basic steps towards the achievement of growth and profitability objectives of the company. although the basic aim that is unplowed in mind while determining the strategy is cost minimization but at the equal time equal importance is given to the issue of supplier commitment to work with Nestle. At the comparable time ,strategy determination also takes into account factors of business sector objectives and value addition opportunities. These objectives eventually form the basis of a sustainable and unique market advantage (Stilson Bachman, Sep. 2008).The next step is then to buzz off to an agreement with suppliers to impose few standardized specifications which would not only result in an efficient supply chain management but also lead to lower costs and greater price supplement (Weiss, Summer 2008).At Nestle it is strongly emphasized that purchasing is not fair restricted to just one specific department rather its a cross functional team labor where everyone has a say in the operational activities of the purchasing process (The Keys to Success, Summ er 2008). A good supplier selection is extremely important since in the long run it is the supplier who adds value to the companys operations and contributes to its growth and success relative to its competitors. And it is for this background that Nestle strongly believes in maintaining amiable dealings with suppliers based on mutual trust and understanding.It believes that suppliers are a vital part of the companys development process where they have a big role in identifying niche opportunities in the market, providing peeled product ideas and adding their innovativeness and creativity to the overall business operations. Therefore, Nestle has set a standard criteria based on which it selects the most ideal suppliers who will prove to be beneficial to both the companies (The Keys to Success (AN 32186182), Summer 2008). The measuring stick is Level of innovativeness that the supplier believes in implementing in his company. Financial position and reputation in the market. Organi zational structure and mode of operations in the company. Ability and willingness to adapt to the working practices and ethics followed by Nestle (About Nestle, 2008).Since Nestle is involved in food manufacturing, timbre management is a crucial issue because lack of quality in food products is not only a risk to consumer health but is also a serious criminal offense in certain countries. To maintain quality standards, Nestle is highly dependant on its suppliers to assure Nestle of the delivery of top quality products and services. For this it is absolutely necessary for the suppliers to be alive(predicate) of Nestls quality policy as well as its safety and quality control standards (Czerwonka, Summer 2008).To further come across that quality standards are maintained, suppliers of raw materials and packaging materials undergo an audit process where the quality of goods and services provided by any given supplier are properly assessed and inspected (Margarella, Aug. 2003). Nestl e requires from its supplier that tough and faulty goods are replaced or rectified within a reasonable time period. Each supplier that gets a chance to work with Nestle undergoes intense scrutiny in the lead it gets an approval because Nestle cannot render to compromise on its years of excellence in delivering hygienic, nutritional, safe and high quality food products to its consumers.To ensure that the competitive advantage of quality is maintained, Nestle evaluates the ethics and business conduct, competence, sustainable environmental practices and process controls before giving its final approval to any supplier.Purchasing is not just a one-time process rather its an on-going process for a huge company like Nestle which is generating revenue in millions (Principles of Purchasing, 2008). For this reason it has employed a computerized information system that maintains inventory management, list of suppliers, quality issues pertaining to certain goods or suppliers, change in pri ces in the market, forecasted prices etc.This system allows for timely and better decision making since real time information comprehensive data is available at all times and also the management can be immediately informed of any discrepancies in the purchasing procedure or any unexpected problems that whitethorn arise (Stilson Bachman, Sep. 2009).Nestle uses an internal web based tool (Purchasing intranet) which is extremely effective in communication with the internal purchasing community about quantities being supplied, price variations or any such matters (Principles of Purchasing, 2008). In this age of information technology, Nestle has realized the importance of integrating technology into their day to day operations for better efficiency, cost benefits and enhancement in services to customers and it is for this reason that Nestle is also currently involved in e-procurement which has seemed to cut down on considerable costs for the company.Nestle is a strict corrective whe n it comes to following legal obligations and requirements. Purchasing is a business process which involves the entering into an agreement with a third base party to purchase and facilitate the delivery of goods and services. For this reason it is extremely important to have written agreements where the ground are clearly defined and are precise thereby eliminating any chances of potential misunderstanding among both the parties (Principles of Purchasing, 2008).Nestle feels that there is a strong link between efficient purchasing and supply management and the quality of personnel employed in the company (Principles of Purchasing, 2008). The professionalism, competence entrepreneurial qualities and pro-activeness are factors that need be there in the human resources to avail maximum benefits while procuring goods and services from suppliers (The Keys to Success (AN 32186182), Summer 2008). A motivated and dedicated purchasing team will provide and effective function and may repres ent a competitive advantage for the company. To avail this advantage the human resources at Nestle are trained, motivated and encouraged to create new challenges and expand knowledge while keeping in determine the company objectives and policies.

Action Research in the Classroom Essay Example for Free

Action Research in the Classroom EssayThe classroom is a very interesting place to start. As a instructor, in that respect are a masses of privileges for me since the students odor up to me as an authority figure. Admittedly, there are sequences that dealing with students stick out induce very stressful, especially in moments that students are very difficult to direct and control. When kids be take naughty and the teacher does not have the sensitivity and the patience to deal with them, it might simply become a nightmare. withal if the teacher has a natural penchant for loving and dogma kids, it can still be a bit of challenge to teach them. The teacher has a very burning(prenominal) piece in the quick and kindly development of the kids in the trail. If they do not appreciate education, it is the duty of the teacher to inculcate in them the importance of education for themselves and for their succeeding(a). This cannot be done, however, by shoving these ideas down their throats. Rather, what is needed is a careful observation of their ways, the things they adore as intumesce as the different modes of l dupeing that they have, the activities they enjoy inside and outside the school.By trade union movement an swear out look into and carefully observing the students, the teacher will be able to understand the students more(prenominal) and use this understanding in making the classroom more effective in terms of educating the students and preparing them for the future ahead of them.Some of the areas of observation would be the study habits of the students, their social standing in the community and how this impacts their studies, the social activities they enjoy inside and outside the school, the role of their parents, their learning styles, and the different media that they are exposed to. The observations yielded in this action research may be a bit crude, yet they may be expanded upon as date passes by and a better understanding of the students will be arrived at.Study HabitsAction research demands keen observation skills regarding the different areas identified by the researcher (Avison, Lau, Myers Nielsen, 1999). In observing the study habits of the students, what I have looked for is the way that they regard the depository library, the media that they enjoy well and the different kinds of media that they are exposed to.In sack through these observations, I looked at the rate of submission of home exercise by the students I also went to the library and conducted random observations if my students were there. In terms of preparation of homework, a number of students were not very keen in completing their homework.A handful of them heeded my requests for them to study and complete any(prenominal) homework. Both honor students and some unfathomed kids showed aptitude in completing homework. Those who did not complete homework tended to be those who are very rascally and did not show great concern for their st udies.My trips to the library were not very fruitful. The number of students who frequently recall the library does not even exceed the number of my fingers in one hand. Only when I gave an assigning that expressly required them to go to the library did they go there and looked for the information I requested them to look up.Perhaps this may be explained by the pro feelingration and the widespread use of the Internet among my students. Most information can be found in the Internet, so they may choose not to go to the physical library anymore and simply type some words and click on some links. The challenge is whence to make students realize the value of the library.Economic and Social StandingMy students are predominantly white although there are Asians, Hispanics and Blacks interspersed. Most of them were either in lower middle class and those who are found in the middle of the middle class segment of the society. As such, most of the kids did not enjoy great comforts and econo mic riches. Those who belong to the upper middle class tend to have parents who exert greater crook on early(a) teachers and on the school in general.Because of their social standings, more than half of my students had to keep underemployed jobs to pay for their bills and meet some of their needs. This also poses another challenge for the teacher. Even if they did not absent themselves from school frequently, because of their work, there were times that their study habits were affected.Instead of spending their time in reading their lessons, they have to work and earn money. This may also explain why a lot of them were not able to do their homework. Once when I was in the mall, I encountered a student of mine working there and had a conversation with her.After that, I decided to also look at the work of my students and look at the nature of their work and how the nature of their jobs affects their studies. Truly, economic situations affect the well- beingness of the students. But since they have no choice, so the teacher would have to do his best to take into account these realities in the way that they are being taught.Activities Outside the SchoolStudents who belong to high economic status tend to enjoy more time outside the school. They hang out at some cafes or snack bars where they can jabber about school. I also asked several of them regarding the activities that they do and these kids also tend to sleepover at each others homes.Students who belong to lower income families, however, tend to limit their outside school activities so that they can earn some money for personal and for family use. They still hang out with some of their friends however, this is less frequent than the students from higher income families.Another activity that occupies the leisure time of students is their use of game consoles such as Playstation and Xbox. Through these hold fast moments, they develop their relationships with their friends. This is also their way of relax ation. Connecting to the Internet and connecting socially to friends. Video games is also a past time that some students told me they do during their leisure time.The Role of ParentsI was not able to observe directly the role of the parents in the education of the students. From my conversations with students, however, those who belong to middle class and higher income families usually have their parents reminding them to study well and do their best. This in turn encourages the students to study better. In some cases, parents promise rewards for their children if they perform up to a certain level.Those from lower income families, however, do not have very encouraging parents. Rather, they are expected to religious service out in paying some of the bills in the house. This arrangement, however, does not seem to dampen the desire of some students to study well. There are those, however, who tend to get discouraged with this and focus more on their jobs than on their studies.Implica tions for the TeacherThe teacher has a very important role in the development of the students especially so, because he gets to stay with the kids longer than their parents. Observing students and trying to know them more deeply will help the teacher in dealing with the students. With the sheer number of students, however, it is difficult to observe each and every student. Nonetheless, the teacher is called upon to pass meaningful relationship with students because then, the process of teaching becomes more enjoyable.The teacher has to vary his teaching style depending on the students and their backgrounds. Their study habits has to be understood well so that the teacher will know how to approach them and present the lessons in such a way that the students will understand. Not only that, when their learning style corresponds with the teaching style of the teacher, then they will not only learn but they will also come to love the way that the teacher teaches.ConclusionAction researc h enables the teacher to become a break off of the world of the students instead of simply a detached outside force in the classroom. When this is undertaken, it opens up important insights, which can help the teacher improve his teaching strategies and style.The teachers role in the life of the students is very important. As such, it should not be taken lightly. By becoming immersed in the life and the studies of the students, the teacher becomes a friend and a mentor to his students.ReferenceAvison, D., Lau, F., Myers, M. Nielsen, P. A. (1999). Action Research. Communication of the

To write a production paper of my 5 minutes film “The Hole” Essay Example for Free

To write a take paper of my 5 minutes inject The Hole EssayObservation and real experiences of sex, passion and the unlike aspects related to sexuality inspired our group to produce a film, which narrated and discussed regarding this topic. While browsing with the early literatures, our team came across the events related to the Peloponnesian war, which was fought during the 5th century B.C. One member in our team suggested that Aristophanes has rendered this event in the work, Lysistrata.This work properly put forwards the sex and concepts of sexuality. The women of the region decided that they should declare and consecrate sex strike. It was thought that this was the only way to stop this war. Our reading of this event inspired us to produce a film on the subject of power of sex, lust and sexuality. We began to think that there is a need to produce a film, which accurately depicted the informations concerning the sex and sexuality in the pre innovative and modern co ntext in a realistic and artistic way.For this film, we decided not only to define and check sex and desire but also to go beyond the simple definitions of the sex. Here, each and every idiosyncratic becomes the subject and object of desire. Here, the hole becomes the realistic and artistic representation of sexuality.We planned that the hole should become the focalise of the main scene of the film wherein a male character drills a hole to see the egg-producing(prenominal) characters to satisfy his sexual desire and the female characters also respond and they try to satisfy their sexual desire by making substance ab practice of the same hole drilled by that character. It was decided to use the strength of TV to represent the objects and subjects of desire. Even the TV character shows interest in the person who was watching TV and there is interaction amidst the TV artist and the TV viewer. Through these modes, our group intended to present the aspects that related to sexuali ty. And this was to be done without the use of dialogue.In this film, our main examine was to show that each psyche is an object of desire of another individual. The hole also symbolically represents the theme of sexuality. Our main method of achieving these aims was to present the characters with the help of special lighting, camera and sound effects. Before actual shooting began, we experimented with various kinds of cameras and selected the relevant cameras necessary for this film.Production Process The production of the film, The Hole, comprised pre-production process, production process and post-production process. Our team in the pre production meetings, contemplated regarding the method of presentation of these aspects. on that point was a suggestion that we should concentrate only on the ancient classical drama, which intelligibly depicted the theme of sexuality. Another argument by one team member was that we should connect between ancient and modern themes regarding s exuality and hence, we thought that the scenes on TV would consist of the events related to representation of sexuality in the ancient world.Connection could be maintained between the ancient and the modern characters through the sensitive of TV characters that begin to interact with the modern characters of the film. Thus, we could not completely concentrate on the ancient representations of sexuality. Suggestions were presumption by the group members regarding the method of translating the theme of sexuality in ancient and modern world to a film of only five minutes.One member suggested that we should not utilise many cameras, as it is dearly-won to use many cameras for this film. However, other group members did not agree with this idea and they suggested that there is need to use many cameras. It was thought that the film should have a dialogue. However, for a five minutes film, it was not manageable to have dialogues. Hence it was decided not to include dialogues. Instead, characters would demonstrate their flavours through their activities such as drill the hole, dancing, and, the acts related to sexuality.All the members of the team offered suggestions in the meetings. In the pre-production process, the team had a discussion regarding the use of the bridge player and the distinct kinds of cameras with variety of technical specifications for the production of this film.The various possible difficulties of shooting of this film were discussed. One dominance problem was that there was the need for many cameras to show the characters in different rooms and their movements. Hence, we decided to use three cameras to show the characters from different angles. One camera with zoom was required to show the activity of the individuals who would chirp through the hole. Cameras were required in the two rooms, to show the peepholes, to show the TV and activities on the corridor. In humanitarian to this, there was need for special lighting and sound effect s as light and sound were valuable components of the film.Postproduction process was the some difficult one for our group because there was need for editing of the film. It was very baffling to select the particular part of the film for deletion. After discussion and deliberation, our group selected the relevant scenes, which remained part of the film, and several(prenominal) other aspects were deleted. In the post production process, sound effects were inclined at the relevant contexts. We utilise the latest technology in giving these sound effects to demonstrate the various expressions of the characters of the film.Evaluation Our examine was not simply to directly narrate the events but to give the symbolic interpretation of the actions and behaviour of individuals. We were loosely successful in achieving the aims and objectives while producing this film.The greatest challenge which we faced while producing this film was the fact that the various events, issues such as dril ling of the hole, peeping through the hole and seeing the female characters, behaviour of female characters, expression of sexuality, embarrassment of the male characters, all these had to be presented within five minutes which was a great disadvantage. To fulfil this goal, the production team planned the schedule of pre-production, production and post-production. The group meetings in the pre production process were the most useful in this production process because everything related to the film was planned in these group meetings.There was great scope for the use of sophisticated technology since there was the need to shoot the scene, which is presented, through the hole. fundamental interaction between TV character and TV viewer implied that there was scope for editing during the post production process. We learnt that without dialogues also it is possible to produce a film. We also learnt that through light and sound effects and actions, the characters bunghole express their various emotions. In the future ventures also we decided the follow the similar techniques of production.There were problems with co-ordinating the different sections of the film production such as shooting and editing the film. To avoid these problems, extra time was given while planning during the pre production meetings. This aspect was very useful in achieving all the aims of the film. Successful attempt was made to symbolically present the theme and narration of the events related to the film.The most unique aspect of the film was the use of zoom cameras to present the vision seen through the hole. This was a groundbreaking achievement of our production team. This technique helped in properly achieving our aims of producing this film. This innovation was necessary, as the hole becomes the central part of the film.

Different styles of leadership Essay Example for Free

Different styles of leading EssayMarianne and Betsy do have different styles of leadership. Betsy is the more(prenominal) authority entry manager and as well a little centre of attention of the road off management. Marianne is more of realm club management and as well as middle of the road. From experience with those management style.I pretend Betsy should focus more on what her direct manager wants. If your relatively new to a company, it would be really bad to rock the boat. I dont think she should continue to follow the same leadership style because quite frankly its not working. However she should totally abandon her authority leadership style. Honestly Marianne and Betsy are at a point where they desperate need to work to defecateher to get the main goal in the right perspective.Marianne should become move of an authority compliant manager by giving her friendship with Bridget and Suzanne just a little separation. Betsy also needs to learn how to be more of a middle of the road team player management. She batcht rely on cosmos too bossy, especially when her own boss tells her she is bossy thats a very bad sign.Betsy and Marianne can work together if they both come to an understanding. Betsy is more in a jam then Marianne. Betsy kit and boodle under Marianne and Betsy is a fairly new employee. If Betsy resist Marianne and goes to senior management it could possible jeopardize her employment. moreover Marianne has the majority vote amongst the staff. Betsy might have to loosen up her rings and join more of the middle of the road management or either takes some tips into the country club management.

Philips Sense And Simplicity

Philips finger And SimplicityThe case describes the dispute faced by the CEO and newly hired Chief market place Officer to re fructify the Philips crack and drive the organizational changes to support the new vision. Central to the version was the feel and Simplicity marketing private road, which came to embody a whole new way of doing business at Philips. The elemental target of the sand and Simplicity campaign was clients aged 35-55. Philips was not thought of as a assuredness and attr active agent instigant by Generation Y consumers. Philips must rewire the Sense and Simplicity campaign for the Generation Y market.Answer the following top dogs-a). The tops revealed that consumers across various countries seek unprejudiced technology, i.e., technology with come out of the closet hassles. In this background, how did Philips utilize its technological strength to connect with the customer?Philips has a disgrace visit of mavin and restraint and they differentiate them selves with their innovation process, the way in which they develop customer relationships and the focus from their own supply on providing a superior experience related to customer. But with the impact of Social Media becoming the nigh important activity on the web, they have identified that in that location are umpteen areas into which they must lard their horizon to keep the customer promise fresh and foc employd.About more than 200 million users linked facebook in a single year and 34% of bloggers blog about products and brands. In this environment its not enough to know that this is happening you need to know what people are saying and you need to unwrap the best way to react. With only 14% of consumers trusting advertising, companies need to be reaching and reaching positively the 78% of consumers who give and rely on peer-to-peer recommendations.First thing is to take note, and then the service teams bathroom ENGAGE with and supply SUPPORT to the clients. Mainly where there is negative response, the plan is to change this into positive advertising. as good as to other companies such as Apple and Dell, Philips is excessively driving channels for peer-to-peer support. More than 50% of question from customers are answered by other customers. All of a sudden its not vertical a conversation its a community of support and commitment. Effectiveness on the whole is measured using very primary KPIs (upholding the brand statement) and the main focus is on the delivery of true support.Today Philips supply products and services in three main areasHealthcarePhilips is the leader in top-of-the- order medical diagnostic equipment, helping surgeons in the struggle against warmth disease and fuckcer. Progressively more consumer health and well-being have also become a focus.Philips Healthcare is using Net Promoter and Social Media strategy to revolve health-care into human-care through the approach of active listening. They unite social media stre ams to NPS strategies to distribute a holistic experience for their customers. Supervision comes from a global take but delivery, execution and empowerment is based at the local level. Even as Marketing makes the promise to the customer, the Service association is then liable for keeping the promise. And the Social Media approach is part of delivering on the promise.modus vivendiPhilips innovates in their vitalitystyle segment with their Ambilight TV and DVD recorders. The company has recognized a leadership smear in fervor and has introduced electrifying new products such as the Senseo cocoa concept.TechnologyPhilips semiconductor and lighting products are embedded in the cars we drive, in the offices where people work and in sports stadiums. Philips proves its presence at man level it illuminates monuments such as the Pyramids, the Eiffel Tower and events like the 2004 Olympics in Athens.Philips Electronics has unveiled its newest brand movement, which focuses on manner of speaking the impression of relief more rapidly to customers around the world. Building on the companys sense and informality brand positioning, the drive focuses on prominence the benefits offer uped by simplicity, as well as on the wholeowing consumers to openly experience simplicity first hand.The new drive spans TV, cross, online and outdoor media in 10 markets across the globe China, France, Germany, U.K., U.S.A., Brazil, Russia, The Netherlands, Italy and India. The drive pass on also see Philips spread out on the creativity and uniqueness that has already been applauded for new ideas that forward motion the consumer experience, such as the sole sponsorship of CBSs 60 Minutes, a agreement to bring the contents pages of Time, Fortune, People and duty 2.0 to the first four pages of the magazines, and allowing visitors to access premium content on the Wall Street Journal and ESPN websites for free.To utter the envelope further outside traditional advertising means, Phili ps most recent campaign allow for also comprise experiential marketing activities for the first time in each of the countries to help allow customers to amply comprehending simplicity in action. Some of these activities give comprise Simplify New York which will provide New Yorkers with free access to the premium online service from The New York Times, free copies of the magazine, The Week and a come in of online tools to make their fooling lives easier the launch of SimpliCity.com, a website (www.philips.com.br/simplescidade) which will supply people in So Paulo and Rio de Janeiro with the first central online resource to access and share valuable information and tips that simplify life in these cosmopolitan cities and a Simplicity Squad in Canada providing customers with free vouchers for products and services to simplify their lives, as well as activities in other markets.To promote the discussion and debate about simplicity, Philips is also sponsoring an online forum to a llow people from all over the globe to voice their opinions and share their experiences of simplicity. The www.livesimplicity.net discussion forum allows people to wreak to online discussions and also begin thought of their own about simplicity in areas as varied as travel, business, communication, health and wellness, and technology. The site gives everybody a opportunity to have their say, interact with others and discuss problems. It is hoped that this interactive dialogue will contribute to helping find the solutions to reckon future needs.b). New products, new services, new solutions, business creation, strategy, research, brand architecture, contact with customers everything must be driven by the brand positioning. What internal changes did Philips initiate, to link its processes with the theme of Sense and Simplicity?Sense and simplicity characterize the whole thing that Philips does and reflects that it is market oriented i.e. everything is intended to meet consumers nee ds and is based on customer insights.For more than a century, the company has been interacting with people in their daily lives. More than a million Philips products are purchased each day. It is trusted as one of the worlds top brands, with an uncomparable understanding of how people interact with technology.Philips was established in 1891 and made lightbulbs an easy product. Right through the historic period the company enlarged its portfolio into technology products that became too complex for most users. When Philips realized this, it de barrierined to make life easier and so launched a brand repositioning all about simplicity.The term positioning refers to where products and brands are primed(p) in a market. What is more crucial is where consumers see such products/brands being located in the market. For example, customers big businessman see products as giving good value or poor value for money. They may get in touch a brand with high quality or low quality. It is key to carry out market study to spot suitable positions to take in the market.A suitable position is one that suits customers necessities. The term repositioning refers to a cognizant strategy to alter the site of products/brands in the market. The new best position should be based on market research.How Philips repositioned itselfsense and simplicity is the brand guarantee that Philips has recognized through its research as the best one to take.Since the launch Philips has made immense improvement. This has been recorded by achieving milestones gloomy the route. Excellent examples are the creation of a Simplicity Advisory Board (SAB) and the launch of a range of thriving products such as Senseo, a coffee machine that is stylish and simple to make use of.Creating a repositioning strategyA responsible strategyThe stages involved in moving a product arecarrying out research to find out the weaknesses of the preliminary positionresearching a by rights track to takeCreation plans and taking actions to improve the position.A difficulty that faced Philips in 2003 was that its media enthronisation was somewhat unfocused and was spread thinly among too many different product segments. The table shows just four product areas and the target audiences for each, which were being addressed. In addition Philips products were marketed beneath lots of names, using a range of dissimilar advertising approaches. It was no wonder that there was great uncertainty in customers minds.The dispute in front of Philips, therefore, was to generate a clear vision that would help the company to reposition itself and all of its linked brands. A brand promise was then set out that is clear and easy to follow. The brand promise is sense and simplicity.In the recent high-tech age, consumers are faced with a lot of saturated product choices. What most of us want are clear-cut communications about the settlement that these products will provide for us. This is as true of medical professionals ord ering brain scanning equipment for a hospital as it is when you or I want to buy a light bulb, electric toothbrush or cordless kettle.Three main elementsThis is why the brand promise sense and simplicity is so significant to Philips.Creating trunk and directionIn order to move ahead it was crucial to recognize the key issues. The difficulty set about the company was lack of loyalty and direction. Resources were being spread too thinly across too many products, with developments in numerous countries. Decision making within the wider Philips organization had develop into patchy. This was plain to see there were in addition many products, too many markets and a lack of consistency in advertising. For the customer it was tough to tell what was and what not a Philips product was.Meeting customer needsThe first challenge was to modify the Philips image. This was built about sense and simplicity. The message that Philips is getting across at present is that the whole thing it does is f ocused on meeting customer needs.The entire thing that Philips does now is based on this concept. The message is spread through the organisation, making sure that all business processes are founded on sense and simplicity. Everybody who comes into contact with Philips, whether they are employees, customers, shareholders, suppliers or other stakeholders, should observe this brand promise. For example, it is publicized in the company logotype and all the company operations from top to bottom.Sense and simplicity is shown in all the new products that Philips develops, as well as in existing ones. When the company designs a latest electric kettle, its concern is to offer a state-of-the-art, easy-to-use product. The same principle applies to medical equipment, flat screen TVs, and food mixers and so on.New Philips products areadvanced based on market leading technologiesdesigned around you based on the result of careful customer researchEasy to experience easy to use.Philips is also looking at all of its existing products to make sure they fit the wants of sense and simplicity.The third key element of sense and simplicity is communications. All Philips exchanges should be easy to understand. The message given is directed at the target audience and is simple to follow.One of the key ease milestones has been the launch of the Simplicity Advisory Board (SAB). This is a think tank car of independent experts from the fields of information technology, healthcare, fashion, design and architecture. It has been able to give an outside-in view of what simplicity means and how this can be legal across the organisation. The members of the board were selected for their wide ranging knowledge and expertise.Illustrating the strategy productsPhilips imageWe can institute the new repositioning strategy by taking the example of several of the high-tech products that Philips has just worked on. A good example of this is Senseo. Senseo Coffee System has been developed through a joint venture betwixt Philips and Sara Lee, a Fast Moving Consumer Goods (FMCG) supplier.The key aspects of Senseo arecool designeasy-to-use technologyAmazing coffee. among 2001 and 2005 more than 10 million of these coffee machines were sold in eight countries an impressive total. The product embodies what Philips is toilsome to achieve in everything it does. This is to join an exciting state-of-the-art product with simplicity. The coffee makers are combined with Douwe Egberts Senseo coffee pods to give customers the taste they want.Recently Philips launched its own Simplicity Event. This provided Philips with a prospect to share, with stakeholders, how far it has come in its assurance to sense and simplicity. Products that already deliver this promise were exhibited, together with living prototype demonstrations of how Philips envisions simplicity in the future.Senseo is one example of sense and simplicity in action.Communicating sense and simplicityAt the heart of business ac hievement is good communication. This means sending messages from individuals or organisations to others (receivers). Good contact involvescommunicating a brand promise, in this case sense and simplicityin a clear and easy to understand wayto the right target audienceUsing the right media.There are a amount of ways that Philips does thisAs it is a worldwide company, it is essential to direct contact from the centre. This ensures that the Philips message is conveyed consistently.Philips believes that there should be a single insight for each product (not mixed messages).All innovative work carried out by advertising agencies must be based on the sense and simplicity promise.Television and print (for example, magazine) adverts are offered in a standard way at least three Philips adverts in a single magazine in a campaign that might last for eight publications of the magazine.