Boeing’s e-enabled advantage Essay Example for Free

Boeings e-enabled advantage EssayThe Boeing Company is a study aerospace and defense corporation, originally founded by William E. Boeing in 1916 in Seattle, Washington. In 2004, it became one of the United States largest manufacturers with nearly 160, 000 employees and a net income of $1. 87 billion. It was the worlds largest aerospace company and for decades, had dominated the worlds technical aviation merchandise. THEIR STRATEGY Their important strategy was to streamline their core processes and to diversify.In streamlining their core processes, Boeing pick out simpler procedures for configuring aircraft to specifications, scheduling, ordering parts and managing inventory. They also diversified and entered into other markets, congruous more agile geographically and becoming less dependent on the highly cycled commercial jetliner market. They also integrated defense systems, Capital fraternity and the commercial airlines. HOW I. T. FACTORED INTO THATIn launching the af orementioned integration and innovative technologies, Boeing needed high end nurture Technology expertise. That helped them launch a couple of websites including MyBoeingFleet. com. They also launched the Boeing Connexion and the Airplane Health Management (AHM). They went gain and took great strides to understand both the airlines and the airline customers and integrate their business processes with Information Technology.This helped them provide broader services and is the main source of the e-enabled technology mentioned in the case study. This helped them plan and prioritize current and future processes effectively. THE MARKET Their market initially was the United States military which drove their technology but later grew to include commercial airliners. Their commercial airline market rapidly grew to 60% of the market world over and they appeared to have reached the pinnacle of the somatic might.As this happened, the only direction Boeing seemed to be headed was downward du e to the emergence of big competitors. THEIR COMPETITION In the commercial airliner, Airbus seemed to be their biggest competition but because of all the technologies they integrated into their business, it was competing in segmented markets against industry giants alike(p) Oracle, IBM and Accenture as well as Garmin International and Aero Exchange International but their visionary leadership and their willingness to localize in technology sees them come out on top.THEIR WEAKNESS One of the main weaknesses of Boeing was their inablitiy to meet voice communication schedules for airlines. Some airplanes they manufactured were also said to be inefficient but that did not stop them from producing more of those aircrafts which led to the belief that they are out of touch with their customers. Also, their frequent change of leadership could be considered a weakness as that makes them frequently go back to the drawing board to re-strategize.